China Wood and Building Materials
Market
Fact Sheet #50
CINTRAFOR, in partnership with the Evergreen Building Product Association and the US-China Build program, is currently developing the “China Wood and Building Materials Market Sourcebook,” a resource for potential exporters of wood and building materials exploring marketing opportunities for their products in China. The Sourcebook, to be completed and made available this fall, provides a background to the Chinese market and potential export opportunities, cultural context, data on the country’s imports of wood products, information on domestic resources and constraints, as well as specific information on the four target urban markets of Shanghai, Beijing, Guangzhou and Chengdu.
China’s rapid economic development over the
past twenty or so years has lifted millions out of severe poverty, and
propelled many into extraordinary wealth.
China has emerged from virtual isolation to become the seventh largest
trading nation — and the sixth largest economy — in the world. As its
population increases, it is also becoming further urbanized: as of 2000, 40 of
China’s 663 cities already had populations over one million. Although China still has a large peasant
population, it is expected that urbanization rates could reach as high as 55%
by 2030. The country’s growing middle
class, of whom five or six million individuals are estimated to have savings
worth more than US $100,000, is creating a growing market for new forms of
consumption and a need for increased housing resources, and for accompanying
interior decoration. If the country’s
major cities are able to maintain their projected 9-11% per annum growth in per
capita income, by 2010 there could be a population larger than that of the
United States earning at least US $6,000 per year.
Under the Communist Party’s leadership, housing was
traditionally provided as a non-market benefit to employees of urban
state-owned enterprises. By the 1970s,
it was clear that the housing system had become an unaffordable burden for both
the government and enterprises. Housing reforms initiated in the early 1980s
have resulted in policies encouraging private home ownership, in turn leading
to consumer demand for increased living space and higher quality living
facilities. Important impacts of the
reforms include:
In order to finance home purchases, banks began
issuing consumption loans several years ago.
Chinese homebuyers now have access to several means of financing the
purchase of their own homes. Most homes
in urban areas fall within the category “economical” homes, in apartment
buildings built on public land owned by the government. China also has a rapidly growing upper
income class, who desire western-style wood frame construction (WFC) homes. Just a few years ago, developers did not have
the capacity or demand to build WFC homes; today, an annual 11,000 or so WFC
homes are built in or near major cities, including Beijing, Shanghai, Guangzhou
and Chengdu. In order to ensure higher quality construction
projects, the government recently issued residential
building codes for WFC, which are available in bookstores across the country;
fire codes are also in the process of being developed. While WFC homes are gaining in popularity,
they are generally not affordable to the greater Chinese public and will
continue to occupy less than a one percent share of new housing starts for the
next several years.

With a per capita demand for wood products of just
.12 cubic meters, China has only one fifth the global average, but the sheer
size of the country’s population made it one of the largest consumers of wood
products and the largest importer of wood products last year. From 1990 to
2001, solid wood imports increased in value from $800 million to $3.5
billion. China’s top five top trading
partners in wood products are Russia, Indonesia, Malaysia, the United States
and Germany. Major US exports to China are hardwood lumber, logs and veneer,
followed by softwood lumber and logs.
A legacy of exploitation and mismanagement has left
the country’s domestic resources severely constrained. The Chinese government is making strides to
increase its forest coverage and volume through the following policies:
Further increasing the need for imported wood
products is a growing call for a substitute for the recently banned brick,
which has traditionally served as the country’s primary residential building
material. Because of the highly
polluting production processes involved in making clay bricks, the government has
nominally banned the use of brick as a construction material in large
cities.
In addition to the growing housing stock and limited
domestic resources, China’s accession to the WTO will enable exporters to
better take advantage of China’s ever-growing middle class. The tariff reductions, to be fully
implemented by January 2004, will lower tariffs on wood and wood products from
an average of 10.6 percent to 3.8 percent. In turn, this will make
imports of both structural and non-structural wood products much more
affordable to a greater number of Chinese consumers. In addition to tariff reductions, China has agreed to open its
distribution and direct selling processes, which will allow firms better access
to the Chinese market.
Exporters of wood products have a tremendous
opportunity to develop their trade with China.
The combination of decreased domestic logging quotas, increasing
incomes, reduced tariffs and a general preference for American products makes
China a bright prospect for trade.
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